Michele Dreczysnki
(Messina), principal of Health Care Self-Defense Enterprises, specializes
in consumer research, planning, and database marketing. She has over
20 years combined university, client, and agency experience.
Michele's corporate and university
experience spans public policy and healthcare, retail and consumer packaged goods, Fortune 500 companies,
new business start-ups, advertising agency, and media, Her expertise
is in areas of consumer research, new business strategy, and database
and direct marketing. She served several years as Director of Operations
in Research for a large global advertising agency. Additionally, Michele
has entrepreneurial experience. Michele developed and ran a research
consultancy that specialized in helping firms utilize computer assisted
technology to maximize their time and cost efficiencies.
Michele's experience
includes direct P&L management, product development and sales, staff
management, employee training, as well as pioneering global service
offerings for agency research and database marketing divisions. Working
with CEO's she has been instrumental in procuring large new business
clients.
Michele has an MBA from Keller Graduate
School of Management's Entrepreneurial Studies Program and she is on staff at the University of Illinois.
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